****🎵 Spotify
About:
Spotify is a freemium music streaming application present across all platforms. It operates based on a subscription model giving users the freedom to choose amongst its various plans.
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🔭 The scope of the user flow for Spotify encompasses the user persona of subscribed listeners
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Core feature and NSM:
Spotify provides users to personalised listening experience through recommendations and playlists.
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⭐ The North Star Metric is: Listening time of audio/video content per user per day
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User flow and metrics:
The user flow of Spotify for subscribed listeners is shown as below:
The sub-metrics (displayed in pink) are aligned with the NSM and are elaborated as below:
- Revenue Metric
- Average revenue per user (ARPU): It includes both subscription revenue generated per user and advertising revenue (not in the current scope of the assignment) providing insights into the effectives of its monetization strategies.
- Subscription revenue: It includes the revenue generated from the premium listeners.
- Monthly Recurring Revenue (MRR): Total revenue generated from the premium users on a monthly basis.
- Discoverability Metric
- Conversion Rate: Percentage of users who successfully find and engage with content after performing a search action of receiving recommendation.