💊 PharmEasy

About:

PharmEasy is an Indian online pharmacy offering medicine delivery, diagnostic tests, healthcare products, and digital consultations with doctors. Users can conveniently order prescription medications, book diagnostic tests, and consult with healthcare professionals through the platform.

Core Feature and NSM:

The PharmEasy as a product offers users to buy medicines and wellness products and can also ask for sample collections pertaining to lab tests.

<aside> ⭐ The North Star Metric is: No. of Medicines/Wellness Products/Lab test ordered per user per month

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User Flow and Metrics:

The user flow of PharmEasy for ordering medicines/wellness products/lab tests is shown as below:

The sub-metrics are aligned with the NSM and are elaborated as below:

Revenue Metrics

• Average revenue per user per quarter: It denotes the average revenue generated by PharmEasy from its active users over a period of a quarter.
• Average order value: It determine the average amount spent by users per order on PharmEasy.
• Cart to Payment Conversion Rate: It determines the percentage of orders that convert from cart to final payment.

Retention Metrics